AI commercial production
Cinematic AI TVCs with a controlled production path.
Build ambitious product worlds and campaign films with a defined route from treatment to final exports—without pretending AI removes the need for direction, review or rights clearance.
Fit
When AI TVC is a good fit
AI-assisted commercial production works best when visual ambition is high, the concept is clear and the team can make timely creative decisions.
- Brand and growth teams developing a new campaign world
- Product launches that need cinematic imagery before a traditional shoot is practical
- Agencies looking for an AI production partner with defined review stages
- Campaigns that require a master film plus multiple paid-social cutdowns
Deliverables
What the delivery can include.
Storyboard or keyframe sequence
Cinematic master film in agreed aspect ratios
Music, sound design and licensed voiceover when scoped
Short cutdowns, bumpers and clean-text versions
Rights and source-asset handoff notes
Process
A reviewable path from brief to delivery.
- 01
Brief and angle map
We turn the offer, audience and channel constraints into a focused set of creative angles before production begins.
- 02
Scripts and visual direction
Hooks, claims, scenes and references are reviewed together so the message and the visual system stay aligned.
- 03
Production and review
We build the agreed concepts, run internal quality control and collect feedback at defined review points.
- 04
Delivery and variants
Approved masters are adapted to the requested ratios, durations and platform-safe export specifications.
Typical timing
Built around approval points.
A typical scoped commercial takes 2–4 weeks after treatment approval. Complex character continuity, product accuracy, localization or extensive cutdown packages can require a longer schedule.
Inputs required
What we need from your team.
- Campaign objective, audience and distribution plan
- Product references, packaging files and non-negotiable details
- Brand world, visual references and competitor exclusions
- Approved claims, legal copy and required disclaimers
- Feedback owners for treatment, picture lock and final delivery
Relevant work
Concept studies, clearly labeled.
These studies demonstrate creative direction only. They are not presented as client campaigns or performance case studies.
Beauty · Concept studyLipstick product film
A cinematic product study exploring color, liquid motion and premium beauty framing.
Automotive · Concept studyAutomotive concept film
A speculative automotive film focused on atmosphere, surface detail and cinematic movement.
Consumer product · Concept studyPortable juicer film
A compact product-film study built around portability, freshness and clean feature communication.
FAQ
Questions to resolve early.
Can AI reproduce our product perfectly?
Not automatically. Product geometry, labels and small details need deliberate control and quality checks. Depending on the shot, we may use supplied photography, 3D assets, compositing or conventional post-production alongside generative tools.
Is AI TVC always cheaper than a traditional shoot?
No. It can reduce location, set and capture requirements, but complex continuity and repeated generation can consume time. The right production model depends on the idea, required realism, rights and approval structure.
Who owns the final video?
Usage and delivery rights are defined in the project agreement. They depend on the supplied assets, music, voice, models and tools used for that specific production.
Can you create broadcast-ready files?
We can prepare files to an agreed technical specification, but the client or media partner must provide the final broadcaster, territory and clearance requirements before delivery.
Explore the system