Process

From brief to delivery: how a KinoVela project runs.

A clear path for AI UGC, AI TVC and short-form ad projects, so you know what we need from you, what you receive and where your feedback matters.

Four stages

What happens at each stage

  1. 01

    Brief and angle map

    We turn the offer, audience and channel constraints into a focused set of creative angles before production begins.

    You provide: Product facts, approved claims and offer details, the target audience and paid channels, plus brand guidelines, restricted language and any reference ads.

    We deliver: A focused set of creative angles and a hook matrix, so every later script traces back to a reason.

  2. 02

    Scripts and visual direction

    Hooks, claims, scenes and references are reviewed together so the message and the visual system stay aligned.

    You provide: Review of scripts and references, and product footage or approved source assets when the work needs them.

    We deliver: Platform-ready scripts and shot direction that keep the message and the visual system aligned.

  3. 03

    Production and review

    We build the agreed concepts, run internal quality control and collect feedback at defined review points.

    You provide: One named decision-maker who gives consolidated feedback at the defined review points.

    We deliver: The agreed concepts, built and quality-checked internally before they reach you for review.

  4. 04

    Delivery and variants

    Approved masters are adapted to the requested ratios, durations and platform-safe export specifications.

    You provide: Final approval, plus the platform, broadcaster or territory requirements the files must meet.

    We deliver: Hook, opening, CTA and duration variants where scoped, captioned and clean export versions, and a delivery sheet naming each test variable.

Review

Defined review points, consolidated feedback

We collect feedback at defined review points rather than file by file. Projects move fastest when one named decision-maker consolidates comments, so reviewers do not send conflicting direction.

Accuracy

Product truth comes first

Before motion work begins we define the packaging, finish, interface and claim details every reviewer will check. Where a detail cannot be generated safely, such as exact packaging, product screens or claim-bearing text, we plan for supplied assets, product photography, 3D or compositing instead.

FAQ

Process questions

What do you need from us to start?

Product facts, approved claims and offer details; your target audience and intended paid channels; brand guidelines, restricted language and reference ads; product footage or approved source assets when required; and a named decision-maker who consolidates feedback.

How long does a project take?

It depends on the service and the scope. Each service page lists a typical range, and the schedule starts once the brief, inputs and approvals are complete. Larger matrices are scheduled in waves so review does not become the bottleneck.

Do you guarantee ad performance?

No creative studio can guarantee ROAS, CTR or conversion results. We design the files for clear testing and iteration, while media performance depends on the offer, targeting, landing page, spend and market conditions.

Can you match a real spokesperson exactly?

Only when the brand has documented permission and suitable source material. We do not clone a person’s likeness or voice without clear authorization.

Have a brief?
Let’s plan the first batch.

Start a project